Title sponsor
We are proud to join forces with A.S.O. to offer the incredible show that is Paris-Roubaix Femmes with Zwift to a worldwide audience.
Each year brings new actions, new fans and new superstars to sport. The future is bright.
#watchthefemmes
Major partner
La Région Hauts-de-France is proud to contribute to the great celebration offered each spring by the Queen of the Classics. For these 4th and 121st editions, the measures it is putting in place will be exceptional: a new float in the region’s colours offering local waffles as part of the publicity caravan; institutional stands at the start in Denain, at the team presentation in Compiègne and at the finish at the Roubaix velodrome from Friday to Sunday; events zones and giant screens on Sunday at the Trouée d’Arenberg, Chemin des Ponceaux in Orchies, Carrefour de l’Arbre in Gruson but also, and for the very first time, at the Moulin de Vertain in Templeuve and at Bersée; and finally, a live broadcast from Compiègne, to bring the pre-race action to life, on the Region’s YouTube channel and Facebook page.
With a view to hosting the Grand Départ of the Tour de France in 2025, la Région Hauts-de-France has its finger on the pulse of cycling fans’ fervour. Six million cobbles await the women and men riders on Paris-Roubaix, the same total as the inhabitants of the Hauts-de-France region: quite a symbol!
Institutional partner
Le Département du Nord, France’s most populous with 2.6 million inhabitants, is proud of its partnership with Paris-Roubaix. L’Enfer du Nord (the hell of the north), whose name it shares and whose values of courage and friendliness it embodies, is a monument that demonstrates, year after year, the passion of the people of northern France for cycling. This natural partnership is part of this great tradition. For several years, this support has been accompanied by a programme of renovation and maintenance of the department’s cobbled areas, from the Cambrésis region to the outskirts of the conurbation. This year, the Nord department has also contributed to weeding of the legendary Trouée d’Arenberg cobbled section, as part of an ecological and solidarity-based eco-pasturing initiative. As a local authority with almost 1,000 reception centres, le Département du Nord works to promote solidarity between people and a balance between its different territories. Committed to the practice of sport for all, from leisure-based and health-based sports to top-level competition, the Nord department supports all the major events that bring us together and help to raise the profile of the region. This is why it also supports the Paris-Roubaix U23, junior and mountain bike events
lenord.fr
Institutional partner
La Métropole Européenne de Lille is delighted to support the 4th edition of Paris-Roubaix Femmes with Zwift and provide its backing to women’s sport!
With the 95 municipalities that compose it, la Métropole Européenne de Lille takes action on a daily basis for its 1.2 million inhabitants, in essential domains such as transport, housing, the economy, household waste and sport. La Métropole Européenne de Lille has been developing an ambitious policy for several years now. It supports sport for all by means of the “support fund” that makes it possible to finance the construction or renovation of sports facilities throughout the urban area, and, thanks especially to the “sponsored matches” scheme, enables its inhabitants to attend the sports matches of its leading clubs. In this way, it encourages top-level sport, particularly for women. It supports 17 sports clubs, including 7 women’s clubs and 4 mixed clubs. It supports young athletes preparing for the Paris 2024 Olympic and Paralympic Games. A genuine sporting area, la Métropole Européenne de Lille has made hosting leading international competitions such as the Rugby World Cup and popular major sports events one of its trademarks. It will host the men’s and women’s basketball preliminary rounds and the men’s and women’s handball finals of the 2024 Paris Olympic Games. 52 matches are scheduled at the Decathlon Arena - Pierre-Mauroy stadium between 27th July and 11th August. In July 2025, it will host the Grand Départ of the Tour de France.
Official partner
lastminute.com, the European leader in travel technology, is proud to be the official travel partner of the Tour de France, Paris-Roubaix and related events from 2024 onwards.
With a portfolio of renowned brands such as lastminute.com, Volagratis, Rumbo, weg. de, Bravofly, Jetcost, Crocierissime and Hotelscan, our vision is to shape the future of travel and tourism using technology as a lever. Our goal is to help holidaymakers get away from it all and do what they love most. In sponsoring these prestigious sporting events, we will use our expertise to help the fans to make the most of their experience while following the races. Visit our web site lastminute.com and follow us on Instagram and Facebook to find out more
Official partner
Shimano, which was founded in Sakai City, Osaka, Japan in 1921, has been dedicated for over 100 years to helping its customers get closer to nature and to helping people realise their dreams, and with this comes the desire to create exceptional products and clothing for cycling.
Shimano Inc. covers a wide range of purposes, including, planning, development, design, manufacturing and the many support functions required to supply components for bicycles, fishing reels and rowing equipment. In Europe, Shimano is ‘the eyes, ears and mouth’ of Team Shimano global. Its mission is to be a supplier of excellence, a valued partner to all customers in its European markets and to drive demand for Shimano and Shimano owned products. Shimano is proud to have developed products that continue to lead many athletes to victory and make an infinite number of cycling journeys possible.
Visit https://road.shimano.com for more information
Official partner
Santini Cycling Wear has been the garments for cycling passion since 1965.
For almost 60 years, Santini has constantly worked alongside the greatest cycling teams and races. In 2024, Santini is proud to continue its commitment as an official partner to Paris-Roubaix and Paris-Roubaix Femmes with Zwift. The Hell of the North was the inspiration for a Santini collection, paying homage to the Roubaix Velodrome, probably the most famous stadium of its type in the world.
Official technology partner
As the official technology partner for Amaury Sport Organisation, we create an exciting digital experience for fans and race followers.
We use cutting edge technology to track the riders in real time and give life to their performances, using graphics and predictive analysis for the social networks, TV broadcasts and mobile screens worldwide. Combining technology and data will transform your organisation.
Find out more at services.global.ntt/tourdefrance
Official partner and official timekeeper
Tissot: a watchmaker combining tradition and avant-gardism since 1853.
Nestled in the Locle mountains, Tissot makes Swiss watches that remind us that the journey is as important as the destination. The brand’s ambassadors, such as American basketball star Damian Lillard, Italian motorcycling prodigy Enea Bastianini and Slovenian cyclist Primož Roglič, perfectly illustrate the hours of commitment required for success. In addition to its renowned ambassadors, Tissot leaves its mark on the world of sport though its status of Official Timekeeper for major events such as the NBA, MotoGPTM, or Tour de France. Explore Tissot’s collections: T-Touch, PRX, Chemin des Tourelles and many others, each combining heritage and innovation, whilst remaining affordable. Beyond traditional watchmaking and timekeeping, Tissot is with you every step of the way, celebrating your successes and recognising the progress you have made.